5 Major Benefits of Refreshing Your Website Design Regularly
Having a website in 2024 is the bare minimum for any business whether they are trading online or not. You must regularly ensure you constantly look for ways to improve your site visitor’s user experience (UX). The most effective way to improve UX is by having some aspects of your website design refreshed from time to time.
User experience is among the benefits that come with redesigning your website. A refreshed design positevly impacts the website’s functionality, aesthetics, and business objectives.
In this article, we will explore website redesign ideas and their benefits good or bad.
Different Ways to refresh your website
A website redesign can be either a partial overhaul or a complete redesign from the ground up. Various updates can be made to enhance your website and user experience. These can include the following:
- Add new pages. New web pages if done correctly can help improve search rankings and provide more information about your business to web visitors. And example would be to place each o your services on their own dedicated page rather than just one page.
- Change the website layout. Changing your website’s structure can improve your content’s flow and organisation. This can make it easier for visitors to find what they are looking for quicker and navigate your website more smoothly.
- Update website content. Refreshing your website content benefits not only your customers but your website as well as this shows that your website is still active to the search engines.
- Redesign the user interface. The user interface needs regular updates as well. The visual elements of your website’s design, such as color scheme, graphics and font become outdated over time. Changing them is another way of fretting the look and feel of your website.
Whether you’re looking for a complete redesign or just want to change certain areas of the website, the above ways will transform your website and business.
Choose what works for you based on your budget and requirements.
The five benefits of a website redesign
Now that we’ve explored the different types of updates that can be made to a website, let’s take a closer look at the benefits of each element.
1. Improved User Experience
User experience (UX) is an element of web design that website designers incorporate when creating websites. It involves looking through the site visitors eyes whilst considering the accessibility, navigation, and usability of the website in all formats.
2. Increased Website Traffic
Web design has a significant impact on attracting and retaining visitors. When users have a positive experience with your website, they are likely to interact with it more, increasing page views, time on site, and bounce rates. These factors signal to search engines that a website is worth ranking higher in search results. With a clear layout and regularly updated content, your website will provide more value to your audience and rank higher in search results.
3. Better Brand Image
User experience (UX) is an element of web design that website designers incorporate when creating websites. It involves looking through the site visitors eyes whilst considering the accessibility, navigation, and usability of the website in all formats.
4. Mobile-Friendly
If your website is mobile-friendly, you are gaining about 60% of potential traffic. This number represents the current web traffic driven by mobile devices. With more website owners designing for mobile-friendliness, search engines have started prioritising mobile-friendly websites.
Making a website mobile-friendly involves:
- Making changes to the site’s layout.
- Adapting the font sizes.
- Optimizing images to ensure they load quickly on mobile devices (keeping in mind that these devices may or may not be using mobile data)
5. Increased Conversion Rates
Website conversion rate is tied to website design in many ways. For example, low-quality web copy – a feature of bad web design – lowers conversion rates. Your website needs readable web copy, clear CTAs, and an intuitive method to convert new visitors to regular customers.
In this case, there are many conversion optimisation techniques that you can choose to adopt and improve the rates.
A professional web designer or digital marketer will help you choose what will work best for you.
How to decide when to redesign your website
When it comes to the frequency at which you redesign your website, there are several factors you need to consider. Also, apparent tell-tale signs indicate when your website is due for a redesign or refresh.
Consider user feedback, website performance analytics, and changes in your business when planning a web redesign. Collect direct input from users or analyze metrics data to uncover the status of your website.
Additionally, let current website trends be factored in when redesigning your website.
Lastly, use your current branding and business goals to align the website design. Therefore, the answer to how often you should redesign your website will decide by you after evaluating your site’s performance, design elements, and branding.
